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ADMINISTRATOR POSITION
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NUMBER:
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FA586 |
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TITLE:
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Associate Vice President for Interactive Communications/Public Information Officer |
| CAMPUS: |
District Administration |
| SUMMARY: |
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The Associate Vice President for Interactive Communications/PIO (AVP) provides leadership for the strategic and operational aspects of the college’s public and media relations, web communications, and social media functions. This position provides vision and message cohesion to the department. The AVP reports to the Vice President for Institutional Advancement (VP) and performs the responsibilities of that position in the VP’s absence. The AVP serves as the college's Public Information Officer. |
| FUNCTIONAL RESPONSIBILITIES: |
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1. Provide overall management and leadership for the operational areas of interactive communications, web communications, and the Information Center.
2. In coordination with the Vice President for Institutional Advancement, establish clear goals and objectives for the college’s communications program, including:
a. develop benchmarks to chart external reach and internal engagement and analyze effectiveness;
b. utilize research to guide the direction of college communications and maximize opportunities;
c. provide data on trends relative to audience communication preferences, including social media and online innovations; and
d. develop, maintain, and implement an Interactive Communications Plan.
3. Manage the college’s media-related activities, including:
a. act as the primary point of contact for the media by fielding press calls, facilitating responses to inquiries, and identifying and seeking internal subject matter experts and relevant documents or information;
b. supervise the preparation of news releases and media-generating activities, including press conferences when necessary;
c. catalog all media activity relevant to TCC and distributing it as necessary;
d. crisis communications management/emergency management; and
e. act as spokesperson when appropriate.
4. Employ communications strategies that promote a greater understanding of TCC, including online engagement.
5. Ensure alignment of public messages across platforms, including but not limited to the media, website homepage, social media, and Information Center phone lines and electronic communications.
6. Coordinate two-way communications with the college’s campuses for the purpose of promoting news, events, and achievements externally to the public, as well as internally to students.
7. Oversee the operations of Web Communications, including:
a. back-end programming and development languages and applications;
b. design, brand integration, and user experience analysis;
c. front-end content management systems and operations;
d. integration of social media into online strategies;
e. performance management using analytics; and
f. data-driven web redesign efforts.
8. Provide strategic direction for the Information Center by setting goals and instituting performance management.
9. Perform the duties of the Vice President for Institutional Advancement in his/her absence.
10. Perform such other duties as may be assigned by the Vice President for Institutional Advancement. |
| REQUIRED QUALIFICATIONS: |
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1. Demonstrated knowledge of the operational areas of Interactive Communications as delineated above and comprehensive understanding of their interrelationships.
2. Solid, progressively responsible experience in communications, preferably with senior leadership experience in higher education. Demonstrated results in managing teams and information in a dynamic work environment.
3. Knowledge of and experience in promoting an organization. Demonstrated innovation in the field of communications, with an emphasis in online communications.
4. Excellent and persuasive communication skills, both verbal and written.
5. Demonstrated ability to cultivate and maintain strong relationships among a variety of constituents including news media, community leaders, and college administration, faculty, staff, alumni, and supporters. Experience as a Public Information Officer or in media relations preferred.
6. Demonstrated understanding of and belief in the comprehensive mission of the community college.
7. A master’s degree from a regionally accredited college or university, preferably in communications, public relations, marketing, or journalism. |
| PREFERRED QUALIFICATIONS: |
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As delineated in the Required Qualifications section. |
| HOURS: |
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Varies. |
| SALARY: |
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The College offers a competitive salary and an excellent benefits package. |
| CLOSING DATE: |
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Review of application materials will commence May 11, 2012 and remain open until filled. |
| SPECIAL APPLICATION INSTRUCTIONS: |
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For consideration, applicants must submit a cover letter addressing their qualifications for the position, a current résumé, unofficial copies of transcripts of all undergraduate and graduate degrees and any additional relevant coursework, and a completed Commonwealth of Virginia Application for Employment (available online at http://support.tcc.edu/hr/StateApplicationForm.doc). No offer of employment will be made prior to official transcripts being provided to the college. Please direct correspondence to:
Chair, Associate Vice President for Interactive Communications / Public Information Officer Search
c/o Office of Human Resources
Tidewater Community College
121 College Place, Suite 607
Norfolk, VA 23510
Complete application packages may also be submitted by e-mail: jobs@tcc.edu or by fax: 757-822-1652. Application packages submitted by more than one means (e.g., partially by e-mail and partially by postal mail) will not be accepted. E-mail attachments are accepted only in uncompressed MS Word or Adobe Acrobat (PDF) file formats.
For faculty-ranked positions (teaching, administrative & professional), official transcripts must be on file with the college before an offer of employment can be made. Upon being invited for an interview, candidates are required to have official transcripts sent to TCC at the following address:
Credentialing Office
Tidewater Community College
Green District Administration Building, Suite 623
121 College Place
Norfolk, Virginia 23510
transcripts@tcc.edu
All TCC positions require completion of satisfactory background checks prior to employment. Official transcripts must be on file with the college before an offer of employment can be made.
Additional information about TCC and the position may be obtained by calling (757) 822-1709.
Tidewater Community College is an EEO/AA employer and is strongly committed to achieving excellence through cultural diversity. The college actively encourages applications by and nominations of qualified minorities, women, disabled persons, and older individuals. |
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